Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837.
As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible.
Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.
During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just-3% to over-32% digital spend - adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m - $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG.
Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year
Katie Loeb is the Director of Brand and Strategy at Loeb.nyc, a venture “collective” that combines smart capital with deep operational resources to a network of startups. Under Katie’s vision, Loeb.nyc has established itself as one of the most unique and nimble venture firms in the space, identifying nascent startups and developing and funding them until fully fledged. In early 2019, Katie led a full rebrand of the logo and website, capturing its futurist and flexible approach.
Katie is also responsible for the company’s proprietary event series, The // or Not Experience, a conference and salon series that is geared towards brand marketers that focuses on the latest trends and tactics in the investment space. The flagship event draws a crowd of over 200 takes place every spring in Southampton, NY.
Katie began her career at Dstillery, a programmatic buying firm, where she established herself as a leader and was selected to relaunch the company’s newly acquired Self Service Platform. The experience gave her a taste of “intra-preneurship”, and inspired her to find similar opportunities at other organizations. She began her career at Loeb.nyc in June of 2017 leading up the firm’s marketing and PR efforts, with a special focus on organization’s culture.
Michael Loeb is a serial entrepreneur and the founder and CEO of Loeb.nyc.
After starting his career at Time, Inc., Michael co-founded the Synapse Group with then partner, Jay Walker. Under Michael’s direction, Synapse grew to become the largest seller of consumer magazine subscriptions worldwide, with its revolutionary and patented Continuous Service Model. Michael and Jay went on to form and incubate Priceline.com together at Synapse, leveraging a shared team of operators and capital.
When Synapse Group was sold to Time Warner in 2006, Michael formed Loeb Enterprises with partner, Rich Vogel to ideate and develop new business concepts. The largest of those ventures was ScriptRelief, a pharmacy discount provider that has a membership in excess of 12 million Americans.
In 2019, Loeb Enterprises rebranded to Loeb.nyc and boasts a portfolio of over 18 direct investments, most of which execute from Loeb.nyc headquarters in Manhattan. Under Michael’s visionary leadership, Loeb.nyc has established a new model for startup investments. By pairing exceptional strategic and executional talent with passionate founders, Loeb.nyc significantly de-risks startup launches.
Michael sits on the board of several non-profit organizations and is an avid philanthropist. He currently resides in New York City with his wife and children.
Richard Vogel is a founding partner and CFO/COO of Loeb.nyc where he is responsible for the company’s operations and overall financial management. A seasoned marketing executive, professional manager and startup advisor, Rich has spent a career shaping and translating ideas into successful marketing programs in the U.S. and abroad.
Prior to partnering with Michael Loeb to create Loeb Enterprises, Rich was the President of MDSC Corp, a wholly owned subsidiary of Synapse Group. In this role, Rich ran each of the company’s operating units and was responsible for its marketing partnerships with U.S. credit card issuers, major publishers, international airlines, and e-commerce companies.
With Michael, Rich has framed the trajectory of Loeb.nyc’s investment strategy and has overseen the rapid growth and execution of the Loeb.nyc assets. Rich shares his decades of accumulated business wisdom and insights to support both entrepreneurs and shared services directors to achieve a cohesive vision for the entire organization.
Rich Vogel began his career working for E.F. Hutton on the floor of the New York Stock Exchange. He holds a BS in Finance from the University of Connecticut and an MBA in Finance from the Stern School of Business at New York University. He resides in Connecticut with his wife and children.