Who we are


Loeb.nyc is a New York-based private investor, focused on cultivating opportunities in emerging media, tech and consumer marketing. Loeb.nyc is led by serial entrepreneurs Michael Loeb and Rich Vogel. As partners for over 30 years, Michael and Rich have honed their wisdom and intuition to identify impactful ideas and steer startups on a trajectory of profitability.

Loeb.nyc crafts a customized program to accelerate a company’s go-to-market strategy. Drawing on Loeb.nyc’s deep bench of functional experts, we commit our talent and communal resources, moving beyond traditional venture capital. What emerges is a collective of builders, sharing knowledge, networks, and assets to help startups level up.


Bonin Ventures (BV) is a growth accelerator focused on taking big business expertise and applying it to a diverse portfolio of innovative start-up companies. Led by world-renowned marketing guru Bonin Bough, the BV team provides strategic capabilities, unique skillsets, and unprecedented access to drive exponential growth opportunities. They actively seek to work with companies who are challenging the status-quo through the application of unique technology.

Bonin Bough has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.  

The Team

Katie Loeb

Director of Brand & Strategy 

Under Katie’s vision, Loeb.nyc has established itself as one of the most unique and nimble venture firms in the space, identifying nascent startups and developing and funding them until fully fledged.

Bonin Bough

Founder & Chief Growth Officer

Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. 

Michael Loeb

Founder & CEO

Under Michael’s visionary leadership, Loeb.nyc has established a new model for startup investments. By pairing exceptional strategic and executional talent with passionate founders, Loeb.nyc significantly de-risks startup launches.

Rich Vogel

Founding Partner CFO/COO

Rich shares his decades of accumulated business wisdom and insights to support both entrepreneurs and shared services directors to achieve a cohesive vision for the entire organization.