Katie Loeb is the Director of Brand and Strategy at Loeb.nyc, a venture “collective” that combines smart capital with deep operational resources to a network of startups. Under Katie’s vision, Loeb.nyc has established itself as one of the most unique and nimble venture firms in the space, identifying nascent startups and developing and funding them until fully fledged. In early 2019, Katie led a full rebrand of the logo and website, capturing its futurist and flexible approach.
Katie is also responsible for the company’s proprietary event series, The // or Not Experience, a conference and salon series that is geared towards brand marketers that focuses on the latest trends and tactics in the investment space. The flagship event draws a crowd of over 200 takes place every spring in Southampton, NY.
Katie began her career at Dstillery, a programmatic buying firm, where she established herself as a leader and was selected to relaunch the company’s newly acquired Self Service Platform. The experience gave her a taste of “intra-preneurship”, and inspired her to find similar opportunities at other organizations. She began her career at Loeb.nyc in June of 2017 leading up the firm’s marketing and PR efforts, with a special focus on organization’s culture.